✅ 1. Location Targeting (सबसे पहले ज़रूरी है)

  • City / State Level: Aap jis area mein service dete ho, bas wahi area select karein. Jaise: Ranchi, Jharkhand, ya 50 km radius from your office.

  • Rural ya semi-urban areas mein jyada conversion ho sakta hai, kyunki wahan electricity cost high hoti hai.

✅ 2. Demographic Targeting (उम्र और लोग)

  • Age Group: 30 - 60 saal ke log – ye log decision-makers hote hain ghar ya business ke liye.

  • Home Owners: Direct targeting option nahi hai, lekin indirectly ye interest-based targeting se ho sakta hai.

  • Income Level: Target those interested in financial products, loans, or real estate – yeh log likely higher income group ke hote hain.

✅ 3. Interest-Based Targeting (रुचियाँ)

Target log jinke interest in cheezon mein ho:

  • Solar energy

  • Renewable energy

  • Electricity savings

  • Home improvement

  • Green technology

  • Real estate

  • Construction

  • Business owners

  • Loan & EMI

Example:

makefile
Interest: Solar power, Home solar, Solar panels, Renewable energy Behavior: Engaged shoppers

✅ 4. Custom & Lookalike Audiences

  • Custom Audience:

    • Website visitors (agar pixel laga hai)

    • Page engagement (jo log aapke ads ya posts par engage kiye hain)

    • Lead form opens/submissions

  • Lookalike Audience:

    • Custom audience se milta-julta audience

    • High-performing leads ka lookalike (1%–5%)

✅ 5. Device & Connection Targeting (optional)

  • High-end mobile users target karo (iPhone or premium Android) for higher-ticket systems.

  • Wi-Fi connection users target karo (in some rural areas, Wi-Fi users = higher spending capacity)

✅ Ad Placement Suggestions

Use Facebook + Instagram Feed, Stories, and Facebook Marketplace.

✅ Bonus Tips

  • Lead Form Optimization:

    • Simple form: Name, Phone, City, Type (Residential/Commercial)

    • Add qualifying question: “Are you looking to install in the next 30 days?”

  • Ad Copy/Creatives:

    • Offer-driven headlines: “Save up to ₹3000/month on electricity!”

    • Trust signals: “Installed 500+ systems in Jharkhand”

    • Use Hindi or Hinglish for local audience

Perfect! Aapke input ke base par (City: Ranchi, Audience: Residential, Daily Budget: ₹200), niche aapko ek optimized Facebook Lead Ad plan de raha hoon — jisme audience targeting, ad creative, aur lead form tips sab include hai:

✅ Facebook Lead Ad Setup – Solar Sale (Residential)

🎯 Target Audience Settings

📍 Location:

  • Ranchi, Jharkhand (Radius: 20–30 km)

  • Narrow if needed to higher-income colonies: Ashok Nagar, Harmu, Kanke Road, Bariatu, etc.

👤 Age Group:

  • 30 – 60 years (homeowners / decision-makers)

🧠 Interests (Choose 4–6 max):

  • Solar energy

  • Renewable energy

  • Electricity savings

  • Home improvement

  • House construction

  • Real estate buyers

  • EMI / loan / personal finance

🎯 Behaviors:

  • Engaged shoppers (more likely to click and convert)

📸 Ad Creative (Image/Video)

Headline Ideas (use Hinglish or Hindi):

  • “Bijli ka bill ₹0? Ranchi mein Solar Lagwayein aur Save Karein Har Mahine ₹3000 Tak!”

  • “Solar Lagwaane ka Sahi Samay Hai! Subsidy aur EMI Dono Available Hai!”

Description:

  • ✔️ Free Site Visit

  • ✔️ Subsidy Support

  • ✔️ EMI Available

  • ✔️ 25 Years Warranty

  • ✔️ Installation in 7 Days

Image Tips:

  • Show house with rooftop solar panels

  • Use bright colors (green/blue/orange)

  • Include your Solar Infra logo

  • Use a CTA button: “Get Free Quote” or “Book Free Visit”

(Mujhe bolein to main image ready kar sakta hoon)

📝 Lead Form Setup (Keep Short)

Form Headline:

“Get a Free Solar Consultation in Ranchi”

Questions:

  1. Name

  2. Mobile Number

  3. Area in Ranchi

  4. Own House? (Yes/No)

  5. Monthly Bill Approx (Dropdown: ₹1000, ₹2000, ₹3000+)

Thank You Page CTA:

  • “Our expert will call you within 24 hours!”

💸 Budget Plan (₹200/day)

Campaign Type:

  • Lead Generation

Bidding Strategy:

  • Use Cost per Result (Leads) goal

  • Set Rs.200/day for 5–7 days to test

Expected leads: 3–6 per day (if creative is strong & form is simple)

📊 After Launch Tips

  • Daily Monitor: Cost per Lead (CPL), Form Open %, Submission %

  • After 5–7 days: Duplicate best ad & scale

  • Add Lookalike audience if you collect enough leads (50+)

👉 Ready to Use?

Bataiye agar aap chahte hain:

  • Image ads ready with logo + content

  • Exact targeting setup copy

  • Form layout design preview

Main turant bana ke de sakta hoon.

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